Final Panel - "Marketing Houston as a Creative City"

Cities are brands. Branding a place, however, may be the most difficult assignment a marketer ever gets. Unlike a product, a place is unpredictable, messy and it resists quality control. Further still, from a marketing perspective, what makes a city unique? Is it the people? Its history? The buildings? Its natural setting?  Hear what has worked, what has not and why regarding how other cities develop their unique qualities. Find out how cities can capitalize on their uniqueness for economic advantage and to create new businesses. Learn what Houston must do to market itself as a leading center of artistic and other forms of creativity and innovation.